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The Future of Social Media
By now we have all realized that Social Media isn’t going away, as some may have predicted, but I do believe that the term “Social Media” will begin to be less used as it will eventually become...
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Corporate Social Media: Internal vs. External Management
Should a company outsource their social media management or should they hire internal personnel? It boils down to three things: cost, experience and (the usually forgotten) leveraging of technology....
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#SocialSales changing the game of Selling
It is no secret that the world of business development and sales has continued to change. Let’s be clear – there isn’t a “winner takes all” sales strategy that works for every company in every...
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Content – The New Battleground for Marketing vs. Sales
Content is as important as is it has always been. The funny thing is there has always been a divide between Marketing and Sales, but they inherently depend on each other and have to work together. We...
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Lessening Social Clutter
I think Social Clutter is a very appropriate term to describe the world we live in today. We can easily live in a world of excess and overload. Feeling overwhelmed and bombarded? Do you ever have...
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#SocialSales means being a Center of Influence
Let’s start off by being clear on one thing – Center of Influence doesn’t necessarily mean Center of Attention. As we go through life, we come across people with knowledge that we respect. We respect...
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Does The Most Content Win?
The simple and quick answer to this question is. “No”. Too much content makes an article seem unfocused, and can feel like a waste of time. Social Sales shouldn’t be about trying to get the most...
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How To Increase Social Sales Productivity
I had a very interesting discussion this week about #SocialSales. It revolved around how a good salesperson is always trying to find time to do everything they need and want to do. It occurred to me...
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A Social Revolution Surfacing the Digital Underground
I am wondering how many of you immediately got the musical reference, and there are now possibly many of you that are singing the “Humpty Dance”. I could use this as a scary moment to take this...
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The Burst of your Information Bubble
I hope that everyone had a safe and enjoyable Christmas and New Year’s! I came across an article towards the end of 2015 that talked about the risk of personal information Bubbles created by Social...
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